SELF-INITIATED CONCEPT FOR ARCHITECTURE PRACTICE, MARGIELA + TOMÁS. THE IDENTITY WAS TO VISUALLY ENCAPSULATE A PAIRED-BACK DESIGN PHILOSOPHY M + T HAVE WITH THEIR APPROACH TO THEIR WORK.
THE LOGO MARK IS BASED AROUND THE ARCHITECTURAL FORM OF TWO ARCHWAYS IN THREE-DIMENSIONS CONVEYING EXPERTISE AND CRAFTSMANSHIP. THE DOUBLE ARCHWAYS DEPICT THE LETTER 'M' AND INSIDE OF IT THE LETTER 'T' WHICH ACHIEVES A DISTINCTIVE AND EASILY RECOGNISABLE LOGO MARK THAT NOT ONLY INTEGRATES THE FIRST LETTER OF THEIR RESPECTIVE NAMES BUT ALSO EMBODIES ARCHITECTURE; MAKING THREE-DIMENSIONAL OBJECTS COHESIVELY WORK TOGETHER.