LÉ PIG

THE APPROACH FOR THIS SELF-INITIATED PROJECT WAS TO PROVIDE A FOCAL POINT TO AN OTHERWISE PLAIN NONDESCRIPT EXISTING VISUAL IDENTITY FOR YORK BASED EATERY, PIG.

DEVELOPED AROUND SUPERIOR TITLE TYPEFACE BY MCKL, THIS TYPOGRAPHICALLY-LED IDENTITY EVOKES CLASSIC AND ELEGANT BUT STILL HAS A PLAYFUL AND MODERN FEEL TO IT. THE LOGOTYPE WAS MODIFIED WITH THE TITTLE (DOT) EMULATING A PIGS SNOUT AND A CURLY TAIL EXTENDING FROM THE ‘G’.

A SECONDARY MARK WAS ALSO CREATED, A ‘P’ INCORPORATING THE CURLY TAIL ONCE MORE PROVIDING A CONSISTENCY TO BRAND APPLICATIONS WHERE SPACE MAY BE LIMITED.

IN ADDITION, TWO NEW TYPEFACES AND A MUTED COLOUR PALETTE HAS RESULTED IN A COHESIVE VISUAL LANGUAGE THAT IS MEMORABLE AND CHARACTERFUL YET STILL RESTRAINED.

le-pig-visual-identity-by-herrington-16-a
le-pig-visual-identity-by-herrington-16-b
le-pig-visual-identity-by-herrington-10
le-pig-visual-identity-by-herrington-02
le-pig-visual-identity-by-herrington-12
le-pig-visual-identity-by-herrington-08
le-pig-visual-identity-by-herrington-03
le-pig-visual-identity-by-herrington-01
le-pig-visual-identity-by-herrington-06
le-pig-visual-identity-by-herrington-11
le-pig-visual-identity-by-herrington-07
le-pig-visual-identity-by-herrington-04
le-pig-visual-identity-by-herrington-13
le-pig-visual-identity-by-herrington-15
le-pig-visual-identity-by-herrington-05
le-pig-visual-identity-by-herrington-14
le-pig-visual-identity-by-herrington-09

[email protected]
A R R ©HERRINGTON
HAVE A NICE DAY