A: THE FACE-ON VIEW REPLICATES THE PERSPECTIVE OF A PLAYER STANDING ON THE COURT, LOOKING DOWN TOWARDS THE OPPOSITE END WALL.
B: THE FOUR BOXES HAVE VARYING WEIGHTS, VISUALLY REPRESENTING EXPLOSIVE ENERGY, THREE-DIMENSIONALITY, MOVEMENT, AND RAPID SPEED, ESPECIALLY WHEN THE BALL IS IN MOTION.
C: THE USE OF FOUR BOXES SYMBOLISES THE COURT ITSELF – THE FLOOR, TWO END WALLS, AND ONE SIDE WALL. THIS DESIGN ALSO SUBTLY ACKNOWLEDGES THE FOUR DISTINCT REGIONS OF THE BASQUE COUNTRY, WHERE PELOTA ORIGINATED.
D: THE SMALLEST BOX, INVERTED TO CREATE A SENSE OF FOCUS, POINTS TOWARDS THE BALL, VISUALLY SUGGESTING THAT ALL EYES ARE ON THE GAME. THIS EMPHASISES THE GLOBAL NATURE OF THE FEDERATION AND ITS COMMITMENT TO SERVING PELOTA PLAYERS AND ENTHUSIASTS WORLDWIDE.
E: THE SUBTLE INTERPLAY OF THE THREE LARGER BOXES, WITH THEIR LINE BREAKS, AND THE SMALLEST INVERTED BOX CREATES A VISUAL REPRESENTATION OF THE BASQUE FLAG, DISPLAYING A CENTRAL CROSS AND FOUR DIAGONAL LINES.
F: TO MAINTAIN A SENSE OF FAMILIARITY AND GUIDE THE EVOLUTION OF THE IDENTITY, THE BADGE, THE YEAR OF THE FEDERATION'S FOUNDING, THE STARS, AND THE 'WORLD' ELEMENT HAVE BEEN RETAINED. THE CIRCLE IS INTENTIONALLY AMBIGUOUS, EVOKING BOTH THE GLOBE AND THE SHAPE OF A PELOTA BALL.
INTERNATIONAL FEDERATION OF BASQUE PELOTA | FEDERACIÓN INTERNACIONAL DE PELOTA VASCA
MY OBJECTIVE WAS TO MODERNISE THEIR EXISTING IDENTITY, CREATING A MORE VERSATILE SYSTEM SUITABLE FOR A WIDE RANGE OF DIGITAL APPLICATIONS. THROUGH EXTENSIVE EXPLORATION, I DEVELOPED A LOGOMARK THAT IS BOTH AESTHETICALLY PLEASING IN ITS ABSTRACT FORM AND RICH IN SYMBOLIC MEANING, DERIVED FROM THE SIMPLE SHAPES EMPLOYED.
THE PRIMARY COLOUR PALETTE ADHERES TO A PROFESSIONAL AESTHETIC, FEATURING A DARK BLUE PAIRED WITH WHITE. TO CAPTURE THE DYNAMIC ENERGY OF THE GAME AND MAINTAIN A CONNECTION TO PELOTA'S BASQUE COUNTRY ROOTS, THE SECONDARY COLOURS INCORPORATE A VIBRANT RED AND GREEN. THESE COLOURS ALSO REFLECT THE BASQUE COUNTRY'S FLAG, FURTHER GROUNDING THE VISUAL LANGUAGE IN ITS HERITAGE.
GAME PHOTOGRAPHY BY FEDERACIÓN INTERNACIONAL DE PELOTA VASCA